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 The
greatest challenge in business-to-business market research
is finding the correct respondent within an organization.
AOS market interviewers have the experience to get through
gatekeepers and voice mail to reach the respondents you
want.
We can work with you to find the correct respondent and
collect the data you need through a combination of
strategies that include outbound calls, inbound toll free
lines, fax/email invitations and online surveys.
Whether your company is looking to enter a new market,
increase market share, create a new brand, determine the
satisfaction of your customers or employees, target your
markets more efficiently, develop a new product, or test the
effectiveness of an advertising campaign, AOS is here to
help.
Our Business-to-Business experience includes:
- Agriculture
- Architecture, Building, and Contractors
- Banking and Finance
- Government
- Hospitality
- Media
- Political
- Shipping and Freight
- Healthcare and Healthcare Products
- Pharmaceutical products
Recent business-to-business data collection programs. The
project goals have been readership interest, customer
satisfaction, market share analysis and IT development.
Project: Commercial Building
Contractors “Design and Process”
Specifics:
Interviewed Commercial Building Contractors, Architects and
Engineers of $1 Million plus projects to gather information
regarding time frame and influences during the construction
process in relations to design and purchasing. Open-ended
questions were captured verbatim in the AOS CATI system and
coded to provide client with the most frequently used terms.
Project: Outdoor Power
Equipment “Market Share”
Specifics:
This project entailed interviewing owners of Landscape and
Maintenance Companies to evaluate purchasing habits and
market share of outdoor power equipment. Each prospect was
asked a series of questions regarding product usage,
replacement rates and influencing factors of purchases.
Project: Trade Publication
“Readership interest and Recollection”
Specifics:
Interviewed subscribers of a printing trade publication to
understand general readership habits, specific interests in
the publication, and gauge an understanding of articles best
suiting their needs. The program was conducted as a tracking
study in order to evaluate format changes and overall
effectiveness.
Project: Automotive Dealers
“Product Evaluation”
Specifics:
Conducted interviews of Dealership General Managers for
a major automobile manufacturer to ascertain opinions on
factors that may or may not impact the ability to move
upgraded features. Respondents were also asked about product
knowledge, consumer interest, opinions on marketing
enhancements, value of incentives and advertising
effectiveness.
Project: Media “Customer
Satisfaction & Market Share“
Specifics:
Customers of a large media company were interviewed about
their overall satisfaction with a cable advertising company,
advertising budgets and percentages that are allocated over
all available advertising mediums.
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